Immaterial labour and de-skilling, or, what is the work of the work of art and when does the work of the work of art work?

The (art) worker under Fordism (20th century) 
Material labour , production line, 9-5
work of labour
Martin Heidegger – the origin of the work
Philosophical work
German philosopher – Karl Marx – comment on James mill 1844
‘My work is not my life’ – distinction between working to live and living to work
William Morris – increase of factories means a decrease in hand made
Lewis Hine – spinner in New England 1913
Child labour in factories, machines,
Lewis Hine – use mechanic working in steam pump 1920
Max Webber, the Protestant ethics and the spirit of capitalism 1905
Deskilling people because machines can do it all
‘I am painting pictures (or rather not pictures)’
January 1969
Art workers coalition
Anti- Vietnam poster by art worker coalition
Art doesn’t need skill and photography isn’t skilled so it is art
Lucy Lippard – six years: the dematerialisation of art 1973
That artists who are trying to do non object art are coming to a solution to the problem of artists being bought out and sold so easily, along with their art
Yves Klein, zones of immaterial pictorial sensibility 1959-62
Selling pieces of the sky to art collectors, they were given a certificate to show their ownership
Henry ford- first production line
The cars only come in black
‘You can have it in any colour, as long as it’s black’
More leisure time
Factories for fashion textiles – China, Taiwan
Britain are loosing their mills
William Morris – objected to industrialisation
Immaterial labour, intellectual work, networking, flexible work, creativity and individuality, zero hour contract
‘Bit when you buy Starbucks, whether you realise it your buying into something bigger. Your buying them to get comfier chairs, somewhere to work, relax, dream.
The new spirit of capitism, Luc Bokanski and Eve Chiapell, 1999
Artistic critique
Social critique – focuses on inequality, poverty, egoism, and exploitation
Liam Gillick – prototype Erasmus table 2 1994
‘My work is like the light in a fridge, it only work when there are people to open the fridge door, if there isn’t then it is just objects in a room’ Liam Gillick
Museum Of creative Art – artist changed the font of website to comic sans
‘Most of our products are shipped from country to country’
More creativity
Starbucks- relaxing with a cup of coffee, but still getting pings from phone and emails and notifications
Can’t live their life without their phone
Mass production
Can’t control everyone
Shipping – most of it is is mass shipped from other countries because it is cheaper for everyone
Work is a pleasure in society
Everyone has to work for a living
Living to work
Karl Marx
William Morris
Natural dye vs synthetic dye
Old look vs new look
Blue jeans vs faded jeans
I found this lecture quite interesting. I particularly liked it when Gill spoke to us and referenced it to our work. I found it interesting to see the differences in Fordish and post-fordism.

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